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Daily Crunch Case
Project type
Case
Date
2026
Campaign built to drive brand awareness to Daily Crunch snacks through meal-kit delivery services
Screenshot 2026-05-05 115912
The Snack Market is Overcrowded
The snack market is extremely oversaturated with over 4400 new products launching each year.
When consumers choose what foods enter their diet, a majority are looking for quick, convenient, and healthy options.
That's where Daily Crunch comes in, a better-for-you snack focused on high quality nuts that offers unique flavors and a distinct crunch that sets it apart from other snacks.
When consumers choose what foods enter their diet, a majority are looking for quick, convenient, and healthy options.
That's where Daily Crunch comes in, a better-for-you snack focused on high quality nuts that offers unique flavors and a distinct crunch that sets it apart from other snacks.
Who is Daily Crunch Targeting?
The ideal consumer for Daily Crunch is represented by Jean, a fitness-fueled, ingredient-conscious, and community-minded individual that tries their best to live a healthy lifestyle.
Luckily, Daily Crunch snacks satisfy a wide range of customer needs by offering high-quality nuts and a clean product with no additives. The brand also cares deeply about the environment, partnering with local farmers who use clean practices.
Daily Crunch prioritizes sustainable practices, including its partnership with the Almond Project, which helps develop more sustainable farming methods. The brand also upcycles ingredients, such as in its Dill Pickle flavor, which uses leftover dill pickle ends from Cleveland Kitchen to reduce waste and turn it into a tasty snack.
Luckily, Daily Crunch snacks satisfy a wide range of customer needs by offering high-quality nuts and a clean product with no additives. The brand also cares deeply about the environment, partnering with local farmers who use clean practices.
Daily Crunch prioritizes sustainable practices, including its partnership with the Almond Project, which helps develop more sustainable farming methods. The brand also upcycles ingredients, such as in its Dill Pickle flavor, which uses leftover dill pickle ends from Cleveland Kitchen to reduce waste and turn it into a tasty snack.
Issues faced by Daily Crunch
Entering a crowded market only makes it harder for brands to stand out, especially when there are other barriers including competing in the popularity contest for shelf space in retail stores.
Additionally, not many people know about Daily Crunch's unique sprouting process or what makes it so different from other nut snacks.
Trial is limited due to a higher price perception and niche positioning. Premium, clean-label snacks can be more intimidating and feel like a bigger commitment to initially try compared to the comfort of mainstream snacks which may slow trial and purchase.
Additionally, not many people know about Daily Crunch's unique sprouting process or what makes it so different from other nut snacks.
Trial is limited due to a higher price perception and niche positioning. Premium, clean-label snacks can be more intimidating and feel like a bigger commitment to initially try compared to the comfort of mainstream snacks which may slow trial and purchase.
Beyond the Snack
Daily Crunch should partner with meal kit delivery services to increase trial and push the brand to go beyond just a snack brand.
When current subscribers of the meal kit receive their box, they will find a small sample bag of a Daily Crunch snack based on the flavor profile of the meal they chose.
There will also be an insert card within the box with a short description of the brand, their mission, and the sprouting process. On the back on the insert card, there will be a QR code that the consumer can scan to be directed to the Daily Crunch website where they can check out other flavors and purchase with a discount code which can be found on the insert card.
When current subscribers of the meal kit receive their box, they will find a small sample bag of a Daily Crunch snack based on the flavor profile of the meal they chose.
There will also be an insert card within the box with a short description of the brand, their mission, and the sprouting process. On the back on the insert card, there will be a QR code that the consumer can scan to be directed to the Daily Crunch website where they can check out other flavors and purchase with a discount code which can be found on the insert card.
Daily Crunch x Sunbasket
Daily Crunch should partner with Sunbasket, a woman-co-founded company that reaches a similar audience with its premium, health-focused positioning. By introducing the brand to new consumers without requiring extra effort on their part, the partnership could increase trial and encourage repeat purchases both online and in stores.
Sunbasket will benefit from social media buzz through mentions on Daily Crunch's social media channels and website. Sunbasket meals will also be enhanced through the incorporation of Daily Crunch snacks as a side snack or meal topper.
Sunbasket will benefit from social media buzz through mentions on Daily Crunch's social media channels and website. Sunbasket meals will also be enhanced through the incorporation of Daily Crunch snacks as a side snack or meal topper.
Implementation and Growth
Phase 1: Partership Acquisition
In the report, there is a list of alternative partners similar to Sunbasket that Daily Crunch can choose from to determine who will be the first ideal partner for this plan.
Phase 2: Pilot Launch
Once Daily Crunch negotiates a deal with their preferred partner, the pilot launch can begin with a select area in California, where Daily Crunch's main farms are located to reduce distribution issues.
Phase 3: Expansion and Scale
After measuring the success of this model, Daily Crunch can make the decision to scale to other meal kit delivery service partners or continue with their current partner and scale to more locations.
In the report, there is a list of alternative partners similar to Sunbasket that Daily Crunch can choose from to determine who will be the first ideal partner for this plan.
Phase 2: Pilot Launch
Once Daily Crunch negotiates a deal with their preferred partner, the pilot launch can begin with a select area in California, where Daily Crunch's main farms are located to reduce distribution issues.
Phase 3: Expansion and Scale
After measuring the success of this model, Daily Crunch can make the decision to scale to other meal kit delivery service partners or continue with their current partner and scale to more locations.
Competitive Analysis
Daily Crunch wins when it comes to ingredient quality and brand positioning due to their strong commitment to clean ingredients and sustainable practices.
owever, the brand falls short in product variety, pricing, and distribution access. Its sourcing and product development methods contribute to a higher price point, which may discourage customers from trying the product unless smaller or lower-cost options are available. Because the brand is still relatively new, it is also competing for shelf space against household names like Blue Diamond, which already has a strong presence in many retail locations that Daily Crunch has not yet been able to reach.
owever, the brand falls short in product variety, pricing, and distribution access. Its sourcing and product development methods contribute to a higher price point, which may discourage customers from trying the product unless smaller or lower-cost options are available. Because the brand is still relatively new, it is also competing for shelf space against household names like Blue Diamond, which already has a strong presence in many retail locations that Daily Crunch has not yet been able to reach.
Risks and Mitigation
Major risks involve distribution and supply chain issues but can be resolved through routine checks and strict policies.
Another risk is failing to secure a partnership with Sunbasket. Luckily there is a list of alternative partners for Daily Crunch to contact if a deal is not agreed upon.
Another risk is failing to secure a partnership with Sunbasket. Luckily there is a list of alternative partners for Daily Crunch to contact if a deal is not agreed upon.
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